Creating Visual Media

This compact, easy-to-read introduction to media design discusses fundamental concepts, modes of operation, and theories with the aim of providing as broad an overview as possible. Design is considered not only as a means to an end, but also as a value in itself. After insights into media impact and research, design aspects such as colors, fonts, images, and their combination are discussed, and considerations regarding personal style, creativity, individuality, and ethics are encouraged. This is followed by the practical section, which provides brief introductions and tasks for various media, from business cards to posters, covers, magazines, games, tattoos, and social media. The chosen perspective is holistic and sociological, historical and psychological aspects are touched upon where appropriate, and practical exercises complete the textbook for students.