Erhältlich:
Nicht auf Lager
Buch (Softcover): Fachbuch
Cross-Channel Cooperation
The Bundling of Online and Offline Business Models
Verlag:
Deutscher Universitätsverlag Unsere-Artikel-Nr.: P35451069
EAN: 9783835002388
Erhältlich:
Nicht auf Lager
Zustellung: Di, 06.10.2026
Versand: Kostenlos
-11.6 %
CHF 69.–
CHF 61.–
Beschreibung
Technological advances and changes in customer behaviour implicate a continuing integration of online and offline activities of businesses and individuals. As customers use online and offline channels complementarily, enterprises need to attend both physical and virtual trade levels in equal measure. Integrated business concepts are increasingly becoming a prerequisite for achieving a sustainable competitive advantage and alliances between traditional enterprises and Internet-based ventures are a promising way of meeting these requirements. Tobias Kollmann and Matthias Häsel explore the manifold possibilities of cross-channel cooperation and present the first systematic investigation and classification of cooperation strategies between partners equipped with online and offline business models. They provide a conceptual framework to understand the subject and examine the practical implications for the implementation of their new concept.
Spezifikationen
Sprache
- Englisch
Autor
- Tobias Kollmann
- Matthias Häsel
Zielgruppe
- Research
Erscheinungsjahr
- 2006
Format
- Buch (Softcover)
Anzahl Seiten
- 139