Erhältlich:
Nicht auf Lager
Buch (Softcover): Fachbuch
Customer Satisfaction in the Age of Artificial Intelligence
The Impact of Digital Assistants in Turkey
Verlag:
Scholars' Press Unsere-Artikel-Nr.: P36347688
EAN: 9786209987168
Erhältlich:
Nicht auf Lager
Zustellung: Mo, 28.09.2026
Versand: Kostenlos
-14.7 %
CHF 112.–
CHF 95.50
Beschreibung
Digital assistants have become increasingly important AI-based technologies that enhance business efficiency and customer service. Despite their growing adoption, limited research has examined customer satisfaction with digital assistants. This study investigates the impact of AI applications and digital assistants on customer satisfaction among users in Istanbul, Ankara, and Izmir, Turkey. Data were collected from 454 digital assistant users and analysed using AMOS based on the Expectation Confirmation Theory (ECT). The findings demonstrate that the proposed model effectively explains customer satisfaction with digital assistants. The study provides theoretical insights into AI-enabled customer experiences and offers practical recommendations for businesses seeking to improve customer satisfaction by enhancing the performance of AI-powered digital assistant services.
Spezifikationen
Sprache
- Englisch
Autor
- Maryam Mohammadabbasi
Erscheinungsjahr
- 2026
Format
- Buch (Softcover)
Anzahl Seiten
- 184