Erhältlich:
Nicht auf Lager
Buch (Softcover): Fachbuch
Customer Value-centered Management
Understanding and Leveraging Value-to-Value, Pricing, Big Data, and Controlling
Verlag:
Springer Unsere-Artikel-Nr.: P36903511
EAN: 9783031904998
Erhältlich:
Nicht auf Lager
Zustellung: Fr, 04.09.2026
Versand: Kostenlos
-6.0 %
CHF 83.–
CHF 78.–
Beschreibung
This book explores Customer Value-centered Management as a modern corporate approach, emphasizing its dual nature: data-driven yet comprehensive. Facing heightened time pressure and uncertainty, management grapples with decision-making challenges amidst VUCA conditions. While complexity rises, tools like big data and AI offer decision-making solutions. Customer centricity, epitomized by Amazon's success, emerges as pivotal, with customer value serving as the linchpin in relationship marketing. Authors advocate an integrated "value-to-value segmentation" approach, reconciling customer and company perspectives. They caution against simplistic interpretations of value-based pricing, stressing the need for holistic consideration of customer benefit, pricing, and costs.
Spezifikationen
Sprache
- Englisch
Autor
- Andreas Krämer
- Thomas Burgartz
- Christina Muzzu
Erscheinungsjahr
- 2026
Format
- Buch (Softcover)
Anzahl Seiten
- 372