Introduction 1

Part I: Getting Started with Data Mining 5

Chapter 1: Catching the Data-Mining Train 7

Chapter 2: A Day in Your Life as a Data Miner 17

Chapter 3: Teaming Up to Reach Your Goals 49

Part II: Exploring Data-Mining Mantras and Methods 61

Chapter 4: Learning the Laws of Data Mining 63

Chapter 5: Embracing the Data-Mining Process 73

Chapter 6: Planning for Data-Mining Success 89

Chapter 7: Gearing Up with the Right Software 97

Part III: Gathering the Raw Materials 109

Chapter 8: Digging into Your Data 111

Chapter 9: Making New Data 119

Chapter 10: Ferreting Out Public Data Sources 141

Chapter 11: Buying Data 163

Part IV: A Data Miner's Survival Kit 171

Chapter 12: Getting Familiar with Your Data 173

Chapter 13: Dealing in Graphic Detail 195

Chapter 14: Showing Your Data Who's Boss 219

Chapter 15: Your Exciting Career in Modeling 245

Part V: More Data-Mining Methods 273

Chapter 16: Data Mining Using Classic Statistical Methods 275

Chapter 17: Mining Data for Clues 295

Chapter 18: Expanding Your Horizons 307

Part VI: The Part of Tens 319

Chapter 19: Ten Great Resources for Data Miners 321

Chapter 20: Ten Useful Kinds of Analysis That Complement Data Mining 325

Appendix A: Glossary 333

Appendix B: Data-Mining Software Sources 339

Appendix C: Major Data Vendors 349

Appendix D: Sources and Citations 357

Index 361

Data Mining For Dummies