Erhältlich:
Nicht auf Lager
Buch (Softcover): Fachbuch
Digital Business and E-commerce
Produkt bewerten
Verlag:
Pearson Unsere-Artikel-Nr.: P35021441
EAN: 9781292725833
Erhältlich:
Nicht auf Lager
Zustellung: Mi, 16.09.2026
Versand: Kostenlos
-14.6 %
CHF 89.60
CHF 76.50
Beschreibung
Understand the crucial aspects of digital business and e-commerce with this best-selling text. Digital Business and E-Commerce Management, 8th edition. , develops your knowledge and skills in digital technology, media and data to help you thrive in an increasingly harsh and competitive environment. Engaging and informative, this industry-leading text helps you understand the strategies and tactics that organisations use to optimise internal processes through digital channels for marketing and supply purposes. Key features include:. updated content with the latest information on AI and a focus on digital business. up-to-date information to support your learning around digital transformation. New diagrams and business models to develop your understanding of business concepts and customer user journeys. reader-frienly and accessible writing style. With a further host of features to enhance your learning experience, you will come to see why this is a bestselling text.
Spezifikationen
Sprache
- Englisch
Autor
- Dave Chaffey
- Tanya Hemphill
- David Edmundson-Bird
Erscheinungsjahr
- 2024
Format
- Buch (Softcover)
Anzahl Seiten
- 664