Erhältlich:
Nicht auf Lager
Buch (Hardcover): Fachbuch
Digital Sport Marketing
Concepts, cases and conversations
Verlag:
Taylor & Francis Unsere-Artikel-Nr.: P34785243
EAN: 9781138701397
Erhältlich:
Nicht auf Lager
Zustellung: Di, 10.11.2026
Versand: Kostenlos
-23.3 %
CHF 330.–
CHF 253.–
Beschreibung
Digital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the only textbook to introduce core principles and best practice in digital sports marketing, focusing on key issues, emerging topics and practical techniques. The book surveys the new international digital landscape in sport business and explains how to apply digital marketing across key areas from fan engagement and public relations to strategic communication and branding. Every chapter includes discussion of key concepts, an in-depth case study, and an in-depth conversation with a leading industry practitioner that demonstrates how digital marketing works in the real world. Full of useful features, this is an essential textbook for any sport marketing, sport management, sport business or sport development course.
Spezifikationen
Sprache
- Englisch
Autor
- Seymour Alan
- Paul Blakey
Zielgruppe
- Postgraduate and Undergraduate
Erscheinungsjahr
- 2020
Format
- Buch (Hardcover)
Anzahl Seiten
- 248