Erhältlich:
Nicht auf Lager
Buch (Hardcover): Fachbuch
Driving Digital Consumer Value With Green Marketing Approaches
Verlag:
IGI Global Unsere-Artikel-Nr.: P36820425
EAN: 9798260005620
Erhältlich:
Nicht auf Lager
Zustellung: Di, 06.10.2026
Versand: Kostenlos
CHF 261.–
Beschreibung
As environmental awareness grows alongside rapid digital transformation, businesses are rethinking how they engage with consumers and present their value propositions. Companies are increasingly adopting green marketing approaches not only to promote eco-friendly products but also to demonstrate their commitment to sustainability through measurable and transparent practices. Digital platforms enable organizations to communicate their environmental initiatives more effectively, providing consumers with accessible and real-time information about product sourcing, production processes, and environmental impact. By leveraging digital technologies, businesses can personalize sustainability messaging, engage directly with audiences, and foster stronger emotional connections with environmentally conscious consumers. These strategies help build long-term trust, enhance brand credibility, and position organizations as responsible leaders in a sustainability-driven market. Driving Digital Consumer Value With Green Marketing Approaches explores how organizations can create meaningful consumer value by integrating digital technologies with sustainable marketing strategies. It highlights innovative practices, digital tools, and strategic frameworks that help organizations communicate sustainability initiatives effectively while strengthening brand engagement and competitive advantage. Covering topics such as artificial intelligence, the fast fashion industry, and sustainable development, this book is an excellent resource for academicians, researchers, graduate and postgraduate students, marketing managers, digital strategists, sustainability officers, brand managers, and more.
Spezifikationen
Sprache
- Englisch
Autor
- Saleem Mushtaq
- Katerina Beta
- Varinder Singh Rana
Erscheinungsjahr
- 2026
Format
- Buch (Hardcover)
Anzahl Seiten
- 558