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Buch (Softcover): Fachbuch
E-Commerce 2021-2022: Business, Technology and Society, Global Edition
Business, Technology and Society, Global Edition
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Verlag:
Pearson Unsere-Artikel-Nr.: V8PWY24
EAN: 9781292409313
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Beschreibung
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in e-commerce. GÇ». The most up-to-date, comprehensive overview of e-commerce today Lively and fun to read,GÇ»E-commerce 2021: Business, Technology, and SocietyGÇ»is an in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook-«, Google-«, Twitter-«, Amazon-«, Pinterest-«, eBay-«, Uber-«, WhatsApp-«, and Snapchat-«GÇ»illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entireGÇ»16th editionGÇ»has been updated through October 2020, and includes up-to-date coverage of privacy and piracy, government surveillance, cyberwar, fintech, social local-mobile marketing, internet sales taxes, and intellectual property. MyLab-« MIS is not included. Students, if MyLab MIS is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab MIS should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.
Spezifikationen
Sprache
- Englisch
Autor
- Kenneth Laudon
Thema
- Betriebswirtschaft: Marketing & Vertrieb
Auflage
- 17
Erscheinungsjahr
- 2021
Format
- Buch (Softcover)
Anzahl Seiten
- 912