E-commerce 2023–2024: business. technology. society., Global Edition

business. technology. society., Global Edition

Produkt bewerten

Kenneth Laudon

Verlag:

Pearson

Unsere-Artikel-Nr.: P2V6PL4

EAN: 9781292449722

Erhältlich:

Nicht auf Lager

Zustellung: Mo, 27.07.2026

Versand: Kostenlos

-14.1 %

CHF 84.40

CHF 72.50

Beschreibung

For courses in e-commerce. The most up-to-date, comprehensive overview of e-commerce todayE-commerce 2021: Business, Technology, and Society is an in-depth introduction to e-commerce with coverage of key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Meta, TikTok, Netflix, YouTube, Walmart and Amazon illustrate how e-commerce is altering business practices and changing the global economy. The 18th Edition features all new or updated opening, closing, and Insight on cases. Coverage reflects the latest developments in business, technology and society that impact e-commerce, with text, data and tables updated through September 2022.

Spezifikationen

Sprache

Englisch

Autor

Kenneth Laudon

Auflage

Erscheinungsjahr

2023

Erscheinungsland

Grossbritannien

Format

Buch (Softcover)

Anzahl Seiten