Auf Lager:
1
Buch (Softcover): Fachbuch
E-Commerce Growth Strategy
A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers
Produkt bewerten
Verlag:
Kogan Page Unsere-Artikel-Nr.: R5LQKN9
EAN: 9781398607989
Auf Lager:
1
Zustellung: Mi, 27.05.2026
Versand: Kostenlos
CHF 51.–
Beschreibung
Increase visibility, customer engagement and conversion rates with the ultimate blueprint for e-commerce growth. E-commerce Growth Strategy. shares valuable insights and practical strategies to help businesses thrive in the rapidly accelerating e-commerce landscape. By connecting e-commerce tools and metrics to broader brand-building and marketing strategies, this book guides readers through essential areas such as customer-centricity, cross-functional collaboration, consumer data and behaviour, acquisition and retention strategies, community building, search engine marketing, paid social advertising, product development, alternative growth routes and tracking success. Written by an experienced e-commerce growth advisor and operator, E-commerce Growth Strategy. features bullet-pointed chapter summaries, interviews with industry leaders, case studies and online toolkits. E-commerce Growth Strategy. is a vital resource for brands seeking to methodically plan, execute, and manage their e-commerce growth plans.
Spezifikationen
Sprache
- Englisch
Autor
- Kunle Campbell
Thema
- Betriebswirtschaft: Allgemein
Auflage
- 1
Erscheinungsjahr
- 2023
Erscheinungsland
- Grossbritannien
Format
- Buch (Softcover)
Detailformat
- Softcover
Anzahl Seiten
- 288