Erhältlich:
Nicht auf Lager
Buch (Softcover): Fachbuch
E-Services
Opportunities and Threats - Journal of Value Chain Management, Vol. 1, No. 1/2 (Special Issue)
Verlag:
Deutscher Universitätsverlag Unsere-Artikel-Nr.: P35452421
EAN: 9783835008014
Erhältlich:
Nicht auf Lager
Zustellung: Di, 15.09.2026
Versand: Kostenlos
-11.6 %
CHF 69.–
CHF 61.–
Beschreibung
This volume presents the best papers of the special issue ‘E-Services’ of the Journal of Value Chain Management. In association with the Marketing Center Muenster (University of Muenster, Germany) and the Center for Services Marketing and Management (Florida Atlantic University, USA), the volume provides a thorough introduction and systematic overview of the new and emerging field ‘E-Services’. A group of well-known authors from around the world discuss the state-of-the-art of the research and development in various aspects of ‘E-Services’ including E-Commerce, international aspects of electronic services, growth through E-Services, satisfaction and loyalty in electronic markets, and service engineering.
Spezifikationen
Sprache
- Englisch
Autor
- Heiner Evanschitzky
- Gopalkrishnan R. Iyer
Zielgruppe
- Research
Erscheinungsjahr
- 2007
Format
- Buch (Softcover)
Anzahl Seiten
- 203