Erhältlich:
Nicht auf Lager
Buch (Softcover): Fachbuch
Eat Your Greens
Verlag:
Troubador Publishing Unsere-Artikel-Nr.: P35461800
EAN: 9781789016758
Erhältlich:
Nicht auf Lager
Zustellung: Do, 10.09.2026
Versand: Kostenlos
CHF 52.–
Beschreibung
How can we sell more, to more people, and for more money. The marketing world is awash with myths, misconceptions, dubious metrics and tactics that bear little relation to our actual buying behaviour. Eat Your Greens is inspired by the genuine advances in marketing science. It challenges us to change the way we think, by taking the huge body of knowledge gained from data and technology and applying the best evidence based thinking to the practice of marketing and communications. The papers are written by some of most respected practitioners in the industry, offering a diverse range of perspectives on how to do more effective marketing, and with an intellectual generosity of spirit from which we can all profit. The book is curated by Wiemer Snijders, partner at Commercial Works.
Spezifikationen
Sprache
- Englisch
Autor
- Wiemer Snijders
Erscheinungsjahr
- 2020
Format
- Buch (Softcover)
Anzahl Seiten
- 402