Auf Lager:
3
Buch (Softcover): Fachbuch
Effective Brand Building
Unlock Growth with Strategy, Insights, and Measurement
Verlag:
Kogan Page Unsere-Artikel-Nr.: 8GQQEVL
EAN: 9781398618572
Auf Lager:
3
Zustellung: Do, 24.09.2026
Versand: Kostenlos
CHF 51.–
Beschreibung
Investment and focus on brand building skills has diminished across the marketing industry in recent years. But without the knowledge and understanding of how to build strong brands, marketers end up jumping between short-term tactics and aren't able to deliver reliable, long-term growth. Effective Brand Building. is here to change that. Providing practical, everyday wisdom in how to drive more effective growth for brands for the long and short term, in a way which links to broader organizational goals and business processes. From award-winning marketer and columnist for Marketing Week, Andrew Geoghegan. , this book is the ultimate guide to developing the skills and knowledge you need in order to develop a brand building strategy that delivers growth. Containing best practice frameworks, tools, and approaches to measurement, this book enables marketers to create repeatable results and maximize their return on investment. With real-world examples from businesses such as McDonalds, Mondelez, Diageo and Unilever, this book will help marketers ask the right questions in order to create the best conditions in their business for effective marketing.
Spezifikationen
Sprache
- Englisch
Autor
- Andrew Geoghegan
Auflage
- 1
Erscheinungsjahr
- 2025
Erscheinungsland
- Grossbritannien
Format
- Buch (Softcover)
Detailformat
- Softcover
Anzahl Seiten
- 264