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Buch (Softcover): Fachbuch
Electronic Marketing
Theory and Practice for the Twenty-First Century
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Verlag:
Pearson Unsere-Artikel-Nr.: NEY6RKP
EAN: 9780273684763
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Beschreibung
"Electronic Marketing: Theory and Practice for the 21st Century" provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, it includes the latest discussion of Relationship Marketing and CRM as well a chapter on Improving Sales Force Effectiveness.
Spezifikationen
Sprache
- Englisch
Autor
- John O'Connor
- Eamonn Galvin
- Martin Evans
Zielgruppe
- Professional & Vocational
Erscheinungsjahr
- 2003
Format
- Buch (Softcover)
Anzahl Seiten
- 456