Email Copywriting 101

Email copy requires time, strategy, creativity, and a keen eye for details. But email copywriting doesn't need to be an activity that you dread. Breaking down each copy component of an email can simplify, streamline, and clarify the writing process. By doing so, you might just discover how much fun writing email copy can be. The following guide provides a bird's eye view of email copywriting strategy, but also dives deeply into each piece of email content, its purpose, and how to optimize each component so they all work together.