Employer Branding For Dummies

Produkt bewerten

Lars Schmidt

▪Richard Mosley

Verlag:

John Wiley & Sons

Unsere-Artikel-Nr.: LGZP2G8

EAN: 9781119071648

Erhältlich:

Nicht auf Lager

Zustellung: Mo, 22.06.2026

Versand: Kostenlos

-9.8 %

CHF 39.50

CHF 35.64

Beschreibung

Perfect your recruitment marketing. Develop a compelling employer value proposition. Demonstrate your employer brand ROI. Attract and retain the very best talent. The very best employees are the ones with the most options. Why should they choose your company. A strong employer brand makes the decision a no-brainer. and this book gives you the hard facts and expert insight you need to build your brand as a great place to work. From creating a distinctive employer identity to perfecting your talent-sourcing techniques, it helps create an employer brand that will get the very best talent beating a path to your door. Inside. Create a strong business case. Develop an effective strategy. Identify your key target audiences. Create a compelling brand promise. Build an attractive career site. Harness social media. Deliver an engaging experience. Identify the right metrics and KPIs.

Spezifikationen

Sprache

Englisch

Autor

Lars Schmidt
Richard Mosley

Zielgruppe

Professional & Vocational

Erscheinungsjahr

2017

Format

Buch (Softcover)

Anzahl Seiten