Essentials of Strategic Planning in Healthcare, Third Edition

An organization may know its current situation down to the last pack of gauze or vial of insulin—but does it know what’s in its future. Successful healthcare strategic planning not only needs to measure how well a hospital or health system is currently performing but also must anticipate what lies ahead. Essentials of Strategic Planning in Healthcare is a complete guide to developing and implementing a strategic plan. Starting with an examination of leadership’s role in strategic planning and the impact of organizational culture, the book then explores the essential techniques, tools, and data for developing a strategic plan and recommends strategic planning initiatives across the continuum of healthcare services. Taking a futurist perspective, author Jeffrey P. Harrison acknowledges the constant changes in regulatory and quality requirements and the evolving healthcare innovations that strategic planning must consider. A comprehensive case study woven throughout the book allows readers to assume the role of strategic planners and apply what they are learning to the entire strategic planning process. This revised edition includes insight into the modern healthcare system and an exploration of trends in mergers and acquisitions, system growth, and value-based care. Additional updates include: current data on healthcare spending, hospital statistics, healthcare employment, and the use of healthcare technology; new content on the use of artificial intelligence and big data in healthcare, as well as the benefits of block chain technology; coverage of future advances in healthcare, including genomics and Medicare for All; and expanded marketing content, including the latest trends in websites, digital outlets, and social media. In addition to study questions and practical exercises in each chapter that are linked to the book’s case study, this edition also offers online exercises to expand students’ learning. Incorporating the latest developments with best practices, this book aims to be the primary resource for university courses in healthcare strategic planning.