Erhältlich:
Nicht auf Lager
Buch (Hardcover): Fachbuch
Euromarketing and the Future
Produkt bewerten
Verlag:
Taylor & Francis Unsere-Artikel-Nr.: P36380145
EAN: 9780789060150
Erhältlich:
Nicht auf Lager
Zustellung: Di, 15.09.2026
Versand: Kostenlos
-20.0 %
CHF 170.–
CHF 136.–
Beschreibung
The future of your business depends on your ability to anticipate changes and developments in consumer behavior. Euromarketing and the Future helps you chart a course for success through the diverse and challenging European markets, presenting research and theory on where they've been, where they're going, and what's likely to happen when they get there. This unique book doesn't use tarot cards, fortune tellers or a crystal ball—just an international panel of business scholars who draw on their extensive experience to help you develop effective management and marketing plans for the years to come.
Spezifikationen
Sprache
- Englisch
Autor
- Kaynak Erdener
- Lynn R. Kahle
Erscheinungsjahr
- 2004
Format
- Buch (Hardcover)
Anzahl Seiten
- 212