Auf Lager:
2
Buch (Softcover): Fachbuch
Film Marketing
Produkt bewerten
Verlag:
Taylor & Francis Unsere-Artikel-Nr.: 7ZN3P6V
EAN: 9781138013360
Auf Lager:
2
Zustellung: Di, 18.08.2026
Versand: Kostenlos
CHF 99.–
Beschreibung
The role of the film marketer is both vital and challenging. This new edition of Film Marketing is a thorough update of the first textbook in film promotion. Like the first edition, this book takes a socio-cultural as well as a business view of film marketing and its impact, covering different approaches to promotion according to different aims and audiences internally and externally, and across the world. It addresses all areas of film marketing from the rigorous perspective of someone with first-hand knowledge of the trade. This is the original film marketing text which no interested film or marketing student should be without.
Spezifikationen
Sprache
- Englisch
Autor
- Finola Kerrigan
Erscheinungsjahr
- 2017
Format
- Buch (Softcover)
Anzahl Seiten
- 188