Erhältlich:
Nicht auf Lager
Buch (Softcover): Fachbuch
Global Strategy and the Organization
Verlag:
John Wiley & Sons Unsere-Artikel-Nr.: P35887830
EAN: 9780471250296
Erhältlich:
Nicht auf Lager
Zustellung: Do, 24.09.2026
Versand: Kostenlos
-27.0 %
CHF 230.–
CHF 168.–
Beschreibung
In the battle for global dominance, only those organizations that lead the ongoing globalization of their industries will succeed. That's why students need a strategic framework that they can apply in a global setting. In GLOBAL STRATEGY AND ORGANIZATION, awarding-winning scholars and teachers Anil L. Gupta and Vijay Govindarajan focus on the four essential tasks for transforming a company in a global success:. Identify market opportunities worldwide and pursue those opportunities by establishing the necessary presence in all key markets. Convert global presence into global competitive advantage. Cultivate a global mindset. Strive to reinvent the rules of the global game. Each chapter focuses on a specific, action-oriented issue. Reports on the activities of real firms, such as Wal-Mart, Dell Computer, and Canon, provide insights into the challenges associated with globalization and illustrate the author's findings.
Spezifikationen
Sprache
- Englisch
Autor
- Govindarajan Vijay
- Anil K. Gupta
Erscheinungsjahr
- 2007
Format
- Buch (Softcover)
Anzahl Seiten
- 244