Erhältlich:
Nicht auf Lager
Buch (Softcover): Fachbuch
Google ADS For Beginners
Google Ads Explained So Simply a 5-Year-Old Could Set Up a Winning Campaign
Verlag:
Independently Published Unsere-Artikel-Nr.: P35290830
EAN: 9798188324216
Erhältlich:
Nicht auf Lager
Zustellung: Fr, 13.11.2026
Versand: Kostenlos
CHF 23.60
Beschreibung
Most small business owners sit down at the Google Ads dashboard, get overwhelmed by jargon, set up a generic campaign, and watch their hard-earned money drain away on useless clicks. Written by former Google Ads insider Dave Shwarma. , this step-by-step guide cuts through the clutter to show you how to build a campaign that actually earns its keep-no marketing degree required. Drawing on nearly a decade of experience reviewing thousands of advertiser accounts inside Google, Shwarma translates complex advertising algorithms into plain, simple instructions. Follow along as he walks you through a complete, real-world campaign build-from a blank account to a profitable, live system. Inside Google Ads for Beginners. , you will learn:. The Break-Even Formula:. How to calculate your exact numbers before spending a single penny so you never run a campaign at a loss. Auction Mechanics Decoded:. How Quality Score works and how a smaller business can consistently beat higher-bidding competitors for top search spots. Precision Targeting & Match Types:. How to master Exact, Phrase, and Broad match-and how to use Negative Keywords to block wasted ad spend on irrelevant searches. High-Converting RSA Copy & AI Prompts:. How to craft compelling Responsive Search Ads using structured AI copy frameworks that pull in qualified buyers. Smart Bidding & Conversion Tracking:. Step-by-step instructions for setting up Google Tags, tracking phone calls and form fills, and leveraging automated Target CPA strategies. Ongoing Optimization Habits:. How to use the Search Terms Report to scale winning ad groups safely and prune non-performing keywords week after week. Whether you run a local trade business, offer professional services, or manage an online store, this book gives you the exact blueprint to take control of your advertising, eliminate wasted spend, and drive a steady stream of ready-to-buy customers to your business.
Spezifikationen
Sprache
- Englisch
Autor
- Dave Schwarma
Erscheinungsjahr
- 2026
Format
- Buch (Softcover)
Anzahl Seiten
- 104