Growth Hacking For Dummies

Focus your business on growing value for customers Apply scientific methods to reach and retain customers Foster a culture of growth in your organization Hack Your Business Growth the Scientific Way Unlocking your company's full growth potential requires getting beyond siloed sales and marketing approaches and moving forward fast-with input from your whole organization. This blueprint shows how to build a lean, mean iterative machine that draws on many talents-product managers, data analysts, programmers-and evolves through Agile approaches and flexible responses to customer data. You know you can't just stay still-get moving with a growth hacking mindset that will leave your competition dead in the water. Indide Align with customer goals Develop your growth model Build cross-functional growth teams Prioritize what to test Prep, run, and analyze tests Systemize results that work Run a weekly growth meeting Propagate a growth culture