Guerrilla Marketing, 4th edition

NATIONAL BESTSELLERThe book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century. Jay Levinson's Guerrilla Marketing. revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid and effective low-cost marketing ideas, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of unconventional marketing weaponry for small-business success including strategies for marketing on the internet (explaining when and precisely how to use it); tips for using new technology, such as podcasting and automated marketing; programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees. Guerrilla Marketing. is the entrepreneur’s marketing bible for small business marketing—and the book every small-business owner should have on his or her shelf. This fourth edition provides a complete arsenal for today’s entrepreneur:. A Winning Marketing Plan:. Learn how to build a powerful, focused strategy from the ground up, moving beyond guesswork to achieve your goals. 200 Marketing Weapons:. Discover an arsenal of high-impact, low-cost tactics—from traditional media to the latest in podcasting and automated marketing. Internet Marketing Strategies:. Master when and how to leverage the power of the internet to find new clients and drive profits in the digital age. Customer Follow-Up Mastery:. Implement proven programs for cultivating the repeat and referral business that forms the bedrock of long-term success.