Hollywood in Kodachrome

Kodachrome film saturated the 1940s with an unprecedented explosion of color. Movie audiences, accustomed to seeing photographs of their favorite stars on magazine covers, billboards, and cinema marquees in monochrome or black-and-white, were suddenly enthralled as their idols came to life in vibrant hues as flesh-and-blood human beings. For the first time, the world was treated to the glory of Rita Hayworth's auburn hair, Gary Cooper's blue eyes, Betty Grable's rosy cheeks, and the multicolored fruit bouquets of Carmen Miranda's hats. Curator and photographic preservationist David Wills has amassed one of the world's largest private collections of original Kodachromes and color photographs from the 1940s. Now, in Hollywood in Kodachrome. , he has gathered spectacular, museum-quality work from many of the great photographers of Hollywood's golden era—George Hurrell, Clarence Sinclair Bull, John Engstead, Paul Hesse, Ernest Bachrach, Bernard of Hollywood, Robert Coburn, Ray Jones, Bud Fraker, Frank Powolny, Eugene Robert Richee, and many others—to create this stunning portfolio of images that pays homage to the richest, clearest, most brilliant, and archivally dependable film stock in history. Among the highlights:. Rare and classic images digitally restored from their original 4x5, 5x7, and 8x10 Kodachrome sheet transparencies, vintage Carbro and dye transfer prints, and modern Cibachrome prints. Never-before-seen publicity photos, scene stills, and work shots from many of Hollywood's most beloved films of the 1940s. Previously unpublished portraits of Clark Gable, Bette Davis, Cary Grant, Lana Turner, Errol Flynn, Lucille Ball, Frank Sinatra, Elizabeth Taylor, John Wayne, Marilyn Monroe, and many others. Rare "posed candids" and behind-the-scenes photos of stars at play, poolside, relaxing at home, and with family. Unpublished outtakes of stars in famous ad campaigns, including Max Factor, Lux, Lipton Tea, Lucky Strike, and Royal Crown Cola. Never-before-seen WWII patriot photography of stars in service uniform and posing with the American flag. Pairing more than 250 first-generation photographs with vintage magazine covers, advertisements, movie posters, quotes from photographers, and a personal foreword by Hollywood's "Queen of Technicolor," Rhonda Fleming, Hollywood in Kodachrome. is an unforgettable showcase of a time when movies were truly glamorous and color photography reigned supreme at its most luscious.