Erhältlich:
Nicht auf Lager
Buch (Hardcover): Fachbuch
Human-Centered Innovation, Ethics, and Consumer Behavior in Digital Markets
Verlag:
IGI Global Unsere-Artikel-Nr.: P36479049
EAN: 9798260026861
Erhältlich:
Nicht auf Lager
Zustellung: Mi, 07.10.2026
Versand: Kostenlos
CHF 283.–
Beschreibung
Human-centered innovation is key to the development of digital products, services, and technologies, emphasizing the needs, experiences, and well-being of users. As digital markets expand, organizations face pressure to balance technological advancement with ethical considerations like privacy, transparency, fairness, and data security. Consumer behavior in digital environments is shaped by personalization, social influence, trust, and emerging technologies. Examining the relationship between human-centered innovation, ethics, and consumer behavior provides valuable insights into how businesses can create responsible digital solutions that foster consumer trust, enhance user experiences, and promote sustainable growth in an interconnected marketplace. Human-Centered Innovation, Ethics, and Consumer Behavior in Digital Markets explores how human-centered innovation shapes the design and development of digital products and services to meet the needs and expectations of consumers. It examines the ethical challenges associated with digital markets, including issues of privacy, trust, transparency, data use, and the impact of emerging technologies on purchasing decisions and user experiences. This book covers topics such as digital technology, neuromarketing, and e-commerce, and is a useful resource for business owners, marketers, academicians, researchers, and scientists.
Spezifikationen
Sprache
- Englisch
Autor
- Theodore Tarnanidis
- Vijaya Kittu Manda
Erscheinungsjahr
- 2026
Format
- Buch (Hardcover)
Anzahl Seiten
- 536