Auf Lager:
1
Buch (Softcover): Fachbuch
Identity as Strategy
How your corporate identity can fuel your success
Produkt bewerten
Verlag:
Laurence King Publishing Unsere-Artikel-Nr.: L39QYN4
EAN: 9789063698799
Auf Lager:
1
Zustellung: Do, 09.07.2026
Versand: Kostenlos
-2.6 %
CHF 36.90
CHF 35.93
Beschreibung
In this book, seasoned identity consultant Stijn van Diemen explores eight strategic perspectives on corporate identity, each illustrated with engaging real-world cases. These cases bring the concepts to life, showing how the strategic models can be applied in different contexts. By following these examples, you'll be better equipped to translate the insights into your own organisation, sector, or region. Filled with dozens of practical models and design principles, this book helps managers and marketers make better decisions, gain stakeholder support, and build a solid foundation for their strategy. The practical case studies make it easier to see how the strategies work in real life, enabling you to adapt them to your own unique situation and drive success.
Spezifikationen
Sprache
- Englisch
Autor
- Stijn van Diemen
Auflage
- 1
Erscheinungsjahr
- 2025
Erscheinungsland
- Niederlande
Format
- Buch (Softcover)
Anzahl Seiten
- 246