Erhältlich:
Nicht auf Lager
Buch (Softcover): Fachbuch
Images of Strategy
Verlag:
John Wiley & Sons Unsere-Artikel-Nr.: P35900517
EAN: 9780631226109
Erhältlich:
Nicht auf Lager
Zustellung: Di, 20.10.2026
Versand: Kostenlos
CHF 61.–
Beschreibung
Images of Strategy. develops an innovative and multi-faceted approach to strategic management which will enable students to use and develop interesting and wide-ranging applications alongside some of the latest ideas and analysis. An innovative and multi-functional approach to strategic management. Approaches strategy from different viewpoints: functional, eg technology and systems management, marketing, accounting and HRM, and analytical, eg organization theory, game theory and knowledge management. Helps students to analyse, integrate and apply the many competing functional elements of strategic choice in today's world. Includes case examples to illustrate the chapters. Provides further reading sections and student questions. Written by a team of top management scholars with many years of successful MBA teaching experience. Further lecturer resources and links, including case analyses and Power Point slides, are available at www. blackwellpublishing. com/cummings.
Spezifikationen
Sprache
- Englisch
Autor
- Wilson David C.
- Stephen Cummings
Erscheinungsjahr
- 2003
Format
- Buch (Softcover)
Anzahl Seiten
- 464