Erhältlich:
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Buch (Softcover): Fachbuch
Implications of enabling technologies for Apple Inc
Cybermarketing & enabling technologies
Verlag:
GRIN Verlag Unsere-Artikel-Nr.: P36312980
EAN: 9783638810968
Erhältlich:
Nicht auf Lager
Zustellung: Mo, 02.11.2026
Versand: Kostenlos
CHF 39.25
Beschreibung
Essay from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1st, University of Lincoln (Faculty of Business & Law), course: Cybermarketing, language: English, abstract: This report critically examines the implications of enabling technologies that will have an impact on the marketing strategies of businesses. As techology, such as the Internet, provides new opportunities an challanges for marketers while aligning a customer-focused strategy, this medium is becoming crucial in today's dynamic business environment in order to maintain competitive. This report analyses the role of the Internet for marketers followed by an examination of opportunities and threats to global businesses from enabling technologies. Furthermore, a detailed examination of strategic approaches will be given, focusing on the e-marketing mix and pricing strategies in order to highlight the increased pressures for organisations when applying new media formats. Apple Inc. will be indicative as an example for important aspects throughout the report, in order to clarify and visualise the execution of new media formats by Apple Inc. , followed by a critical evaluation of its web site with a focus on strengths, weaknessed and proposed improvements.
Spezifikationen
Sprache
- Englisch
Autor
- Benjamin Bach
Erscheinungsjahr
- 2007
Format
- Buch (Softcover)
Anzahl Seiten
- 48