Erhältlich:
Nicht auf Lager
Buch (Softcover): Fachbuch
Influence of Q-Commerce Food Delivery Strategies on the Health-Conscious Behaviour of Gen-Z in Pune
Verlag:
Eliva Press Unsere-Artikel-Nr.: P35489515
EAN: 9789999343343
Erhältlich:
Nicht auf Lager
Zustellung: Fr, 18.09.2026
Versand: Kostenlos
CHF 79.–
Beschreibung
The rapid rise of Quick Commerce (Q-Commerce) has transformed how young consumers access food, prioritizing speed and convenience over traditional decision-making processes. This study examines how ultra-fast food delivery platforms influence the health-conscious behavior of Generation Z consumers in Pune City. Using empirical data from Gen-Z respondents, the research analyzes the relationship between delivery speed, food choices, and dietary awareness. The findings reveal that while faster delivery often encourages impulsive and unhealthy food selections, there is also a significant demand among Gen-Z consumers for healthier alternatives. The study highlights opportunities for Q-Commerce platforms to balance convenience with nutrition through improved platform design and consumer awareness.
Spezifikationen
Sprache
- Englisch
Autor
- Rahul Sharma
- Akhtar Ali Sayyed
- Mehak Chopra
Erscheinungsjahr
- 2026
Format
- Buch (Softcover)
Anzahl Seiten
- 42