Innovation Management and New Product Development

Explore key concepts of managinginnovation and engage with latest developments in the field. Innovation Management and New Product Development,7th Edition, by Trott is an established textbook on innovation management,management of technology, new product development and entrepreneurship. It providesan evidence-based approach to managing innovation in a wide range of contexts,including manufacturing, services, small to large organisations and the privateand public sectors. The book keeps students abreast of the recent developmentsin the field of innovation and how the subject is being discussed in the widerbusiness world through up-to-date examples, case studies, illustrations andimages in every chapter. Clear and informed coverage of the management processes ofnew product development, coupled with a practical orientation of takingstudents through real-life challenges and dilemmas, makes it an essential textbookfor MBA, MSc and advanced undergraduate courses. Pearson, theworldGÇÖs learning company.