Auf Lager:
10+
Zustellung: Do, 30.07.2026
Versand: Kostenlos
-10.2 %
CHF 47.90
CHF 43.–
Beschreibung
PRAISE FOR LOVED. "There really hasn't been a definitive book on the art and science of product marketing, and companies have struggled to bring a strategic approach to the discipline. But now there is. LOVED is a hands-on guide to help marketers excel at the fundamentals of product marketing. Martina brings a wealth of real-world experience to this book, as a marketing executive herself. Put simply, I loved LOVED. You will too. "-JON MILLER, CMO, Demandbase; former Co-founder, Marketo. "A must-read for business leaders who want their products to not just be launched, but to be loved by customers. Martina demystifies why some great products ascend to great heights and why some fizzle. Focused on technology but relevant to all, this book unravels the mysteries of product- market fit at every phase of growth with accessible examples and relevant tips. "-TATYANA MAMUT, PhD, SVP Product, Pendo; former GM, AWS, Amazon. "I didn't realize how powerful product marketing could be until I saw it done really well. It completely changed what I thought was possible and made me rethink how to structure a marketing team. Martina's book shows the rest of the world how to succeed in product marketing. She is a force of nature. "-DOUG CAMPLEJOHN, CEO, Airspee; former GM, Sales Cloud, Salesforce. "Great products deserve great product marketing. LOVED. debunks the common myths of product marketing and serves as a practical guide to help you cut through the noise. Martina is a CMO's best friend. "-ROBERT CHATWANI, CMO, Atlassian. "Our industry has needed the definitive book on product marketing for so long, and with LOVED, Martina has finally written it. This book is essential reading for tech startups but applies just as much for mature companies wanting to do product marketing better. "-SARAH LEARY, Co-founder, NextDoor.
Spezifikationen
Sprache
- Englisch
Autor
- Martina Lauchengco
Erscheinungsjahr
- 2022
Format
- Buch (Hardcover)
Anzahl Seiten
- 288