Erhältlich:
Nicht auf Lager
Buch (Softcover): Fachbuch
mAIrketing
Marketing in the Era of Artificial Intelligence
Verlag:
Independently Published Unsere-Artikel-Nr.: P35052899
EAN: 9791257640651
Erhältlich:
Nicht auf Lager
Zustellung: Di, 03.11.2026
Versand: Kostenlos
CHF 33.75
Beschreibung
Marketing is changing faster than many businesses are able to understand. >The New mAIrketing. offers a clear, authoritative and timely interpretation of this transformation. This book is not a technical manual on how to use AI, but a strategic guide to understanding what marketing is becoming in the age of artificial intelligence. From predictive personalisation to generative creativity, from first-party data to trust, from the risk of homogenisation to the need for a new form of human empathy, the work builds a theoretical and practical map for managers, entrepreneurs, consultants, communication professionals and specialists. The reader will find a structured exploration of: why AI is not simply enhancing marketing, but transforming it;. how the relationship between brand and consumer is changing;. why proprietary data are becoming strategic capital;. the risks created by mass-generated content and homogenised creativity;. why empathy, trust and human judgement are becoming even more important;. how businesses can prepare for predictive, adaptive and relational marketing;. the principles that define the new mAIrketing. At a time when many companies are chasing tools without yet possessing a vision, this book offers a more ambitious interpretive key: to understand the transformation before it becomes obvious. Because by the time the new marketing is evident to everyone, the competitive advantage will already have passed to those who understood it first.
Spezifikationen
Sprache
- Englisch
Autor
- Giancarlo Zanetti
- Libri X Business
Erscheinungsjahr
- 2026
Format
- Buch (Softcover)
Anzahl Seiten
- 256