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Zustellung: Fr, 22.05.2026
Versand: Kostenlos
CHF 31.50
Beschreibung
A behind-the-scenes look at how a simple idea born from a real need grew into a brand that transformed a category. From having a viable idea to taking on an established market with a scalable, purpose-led brand, Making Business Child's Play reveals what it takes to be a successful challenger in Fast Moving Consumer Goods (FMCG). Told with warmth, clarity and real-world examples, Joanna Jensen shares the journey, decision-making process, setbacks and turning points that defined the early years of Childs Farm, the UK's leading baby & child personal care brand. If you have a great business idea but feel daunted by the idea of bringing it to life, this book will show you what's possible and how to get there.
Spezifikationen
Sprache
- Englisch
Autor
- Joanna Jensen
Erscheinungsjahr
- 2025
Format
- Buch (Softcover)
Anzahl Seiten
- 256