Erhältlich:
Nicht auf Lager
Buch (Hardcover): Fachbuch
Management and Marketing of Wine Tourism Business
Theory, Practice, and Cases
Verlag:
Springer Verlag Unsere-Artikel-Nr.: 38Z2PP9
EAN: 9783319754611
Erhältlich:
Nicht auf Lager
Zustellung: Di, 27.10.2026
Versand: Kostenlos
-25.0 %
CHF 199.–
CHF 149.30
Beschreibung
This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and technology advances such as; social media, customer empowerment and engagement, co-creation, social / responsible marketing and wine consumption. Each section includes an introductory chapter written by the editors discussing the aims and the chapters of the section. Section chapters provide theoretical and research based insights with practical implications, while every section is also complemented with case studies that further enrich the practice and industry implications of theory. Researchers will find in this book a holistic analysis of research and cases relating to the management and marketing of wine tourism businesses and visitors.
Spezifikationen
Sprache
- Englisch
Autor
- Marianna Sigala
- Richard N. S. Robinson
Thema
- Betriebswirtschaft: Marketing & Vertrieb
- Industrie: Freizeit & Tourismus
Zielgruppe
- Research
Erscheinungsjahr
- 2018
Erscheinungsland
- Schweiz
Format
- Buch (Hardcover)
Anzahl Seiten
- 388