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Buch (Softcover): Fachbuch
Managing Enterprise Content: A Unified Content Strategy
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Verlag:
Pearson Unsere-Artikel-Nr.: GRZV547
EAN: 9780321815361
Auf Lager:
1
Zustellung: Morgen
Versand: Kostenlos
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CHF 41.67
Beschreibung
We can't just design content for one channel, device or medium anymore; we need to design responsive structured content to reach customers anytime, anywhere, and on any device. And we can't do that until we can define how each element associated with a content object should be effectively written to respond to different customer needs and context of the content as well as changes in display and different capabilities of devices. This book presents a unified content strategy model.
Spezifikationen
Sprache
- Englisch
Autor
- Ann Rockley
- Charles Cooper
Thema
- Informatik: Allgemein
Auflage
- 2
Erscheinungsjahr
- 2012
Format
- Buch (Softcover)
Anzahl Seiten
- 384