Erhältlich:
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Buch (Softcover): Fachbuch
Market-Driving Behavior in Emerging Firms
A Study on Market-Driving Behavior, its Moderators and Performance Implications in German Emerging Technology Ventures
Unsere-Artikel-Nr.: P35453217
EAN: 9783834920584
Erhältlich:
Nicht auf Lager
Zustellung: Mo, 02.11.2026
Versand: Kostenlos
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CHF 69.–
CHF 61.–
Beschreibung
Market orientation has been established as a source of company success over the past 20 years. Jesko-Philipp Neuenburg researches the market-driving behavior - i. e. the behavior of a company that is directed to fundamentally change the structure of the market and/or behavior of market stakeholders - in emerging firms on a theoretical as well as an empirical level. A study of 224 emerging technology firms in Germany is presented and the results indicate that market-driving behavior has a positive influence on firm success.
Spezifikationen
Sprache
- Englisch
Autor
- Jesko-Philipp Neuenburg
- Prof. Dr. Malte Brettel
Zielgruppe
- Research
Erscheinungsjahr
- 2010
Format
- Buch (Softcover)
Anzahl Seiten
- 249