Establishing a paradigm shift in the field of marketing, this thought-provoking scholarly work examines how customers, markets, and communities are groomed, socially conditioned, subliminally marketed to, and influenced by the use of AI technologies....

Spezifikationen

Sprache

Englisch

Autor

Hamid Jahankhani
Sumesh Dadwal
Kenneth Revett

Erscheinungsjahr

2024

Format

Buch (Hardcover)

Anzahl Seiten