Auf Lager:
10+
Buch (Softcover): Fachbuch
Marketing: An Introduction -- Global Edition
Produkt bewerten
Verlag:
Pearson Unsere-Artikel-Nr.: WVKZWP4
EAN: 9781292753492
Auf Lager:
10+
Zustellung: Di, 14.07.2026
Versand: Kostenlos
-13.9 %
CHF 81.90
CHF 70.50
Beschreibung
For principles of marketing courses. A practical introduction to marketing in the digital age Marketing: An Introduction. shows how effective marketing creates and captures customer value, while providing a step-by-step model for customer engagement. By exploring trends shaping modern marketing, the authors deliver the context needed to drive home basic marketing concepts, strategies and practices. The 16th Edition. provides up-to-date coverage of digital developments, from AI and social media engagement to big data and omnichannel strategy. New brand stories, cases, in-text examples and end-of-chapter exercises illustrate contemporary brand strategies and marketing issues.
Spezifikationen
Sprache
- Englisch
Autor
- Gary Armstrong
- Philip Kotler
Erscheinungsjahr
- 2025
Format
- Buch (Softcover)
Anzahl Seiten
- 644