Erhältlich:
Nicht auf Lager
Buch (Hardcover): Fachbuch
Marketing for Leaders
11 Keys to Building Trust, Clarity, and Connection in a Noisy World
Verlag:
Indigo River Publishing Unsere-Artikel-Nr.: P34823548
EAN: 9781969935473
Erhältlich:
Nicht auf Lager
Zustellung: Di, 03.11.2026
Versand: Kostenlos
CHF 36.75
Beschreibung
Leaders of small and mid-sized organizations face a specific marketing challenge: In a world where seventy-one percent of consumers doubt that brands will follow through on their promises, the gap between what you say and who you are is costly-and audiences can feel it. Marketing for Leaders. , the third volume in the For Leaders anthology series, addresses that gap directly. Eleven contributors bring perspectives shaped by Fortune 500 leadership, crisis communication, entrepreneurship, identity-centered strategy, academic research, and cultural storytelling. Their approaches differ, but one conviction runs through every chapter: Effective communication begins with who you are, not simply what you do. Contributors explore:. Leading with presence, authenticity, and a mindset that can scale to the opportunity. Building empathy into marketing strategy-and into how leaders treat their teams. Creating clarity across customers, products, and business identity. Communicating with credibility and consistency when a crisis reframes your reputation. Developing brand identity that endures through disruption and recovery. Building word-of-mouth systems that generate measurable, repeatable results. Structuring marketing to produce reliable leads across multiple channels. Selecting and partnering with a digital marketing agency. Marketing for Leaders. offers practical insight for leaders who want their marketing to reflect both strategic discipline and genuine connection with the people they serve.
Spezifikationen
Sprache
- Englisch
Autor
- Deborah Froese
Erscheinungsjahr
- 2026
Format
- Buch (Hardcover)
Anzahl Seiten
- 198