Erhältlich:
Nicht auf Lager
Buch (Softcover): Fachbuch
Marketing Management and Strategy
Verlag:
Pearson Unsere-Artikel-Nr.: P35015471
EAN: 9780273693987
Erhältlich:
Nicht auf Lager
Zustellung: Di, 13.10.2026
Versand: Kostenlos
-15.6 %
CHF 96.–
CHF 81.–
Beschreibung
Marketing Management and Strategy. is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The authors show how to develop a marketing orientation in the organisation and how this impacts on the ultimate corporate goals of profit, growth and security. They then examine how marketing strategies are developed and implemented through effective product, pricing, distribution, communication and services. This is a core text for MBA Marketing Management course and for university short courses for executives. This will also be suitable for any undergraduates or postgraduates on marketing strategy courses.
Spezifikationen
Sprache
- Englisch
Autor
- Peter Doyle
- Phil Stern
Erscheinungsjahr
- 2024
Format
- Buch (Softcover)
Anzahl Seiten
- 464