Marketing Metrics

Leverage Analytics and Data to Optimize Marketing Strategies

Produkt bewerten

Christina Inge

Verlag:

Kogan Page

Unsere-Artikel-Nr.: N7V2GQ5

EAN: 9781398606593

Erhältlich:

Nicht auf Lager

Zustellung: Mo, 22.06.2026

Versand: Kostenlos

-3.3 %

CHF 56.90

CHF 55.–

Beschreibung

Stop feeling overwhelmed by data and start using it to its full potential, to create an agile and forward-looking strategy that enables customer-centric marketing, builds your brand and develops product strategies. Many brands talk about creating a marketing strategy powered by data, analytics and metrics. Yet too often they're still overwhelmed by data, or unsure of how to use it to create a flexible and future-focused strategy that doesn't just validate what's happened in the past. Marketing Metrics. takes readers through all the stages of implementing a data-first strategy, from early-stage adoption to more advanced customization. Featuring examples from a range of organizations including Coca-Cola and Mercedes-Benz, it shows how to create a strategy which leverages consumer data for customer-centric marketing, establishes the ROI of channels and campaigns, strengthens brands and creates data-driven product strategies. Covering the range of new global laws that impact consumer privacy and data collection and usage, Marketing Metrics. shows how to use data in a non-invasive, secure and ethical way. Also showing how to communicate critical data to the right stakeholders and the skills of the data-savvy marketer, this is a clear and jargon-free guide to creating a future-focused and data-powered marketing strategy.

Spezifikationen

Sprache

Englisch

Autor

Christina Inge

Thema

Betriebswirtschaft: Allgemein

Auflage

Erscheinungsjahr

2022

Erscheinungsland

Grossbritannien

Format

Buch (Softcover)

Detailformat

Softcover

Anzahl Seiten