Erhältlich:
Nicht auf Lager
Buch (Softcover): Fachbuch
Marketing Mistakes and Successes
Verlag:
John Wiley & Sons Unsere-Artikel-Nr.: P36001615
EAN: 9781118078464
Erhältlich:
Nicht auf Lager
Zustellung: Do, 19.11.2026
Versand: Kostenlos
-24.3 %
CHF 136.–
CHF 103.–
Beschreibung
Marketing professionals have relied on Hartley's book for 30 years to uncover the best and worst marketing programs. Invitation to Research suggestions allow readers to take the case a step further, to investigate what has happened since the case was written, both to the company and even to some of the individuals involved. Learning Insights help marketing professionals see how certain practices-both errors and successes-cross company lines and are prone to be either traps for the unwary or success models. Each chapter has been updated to reflect the latest information available about each case.
Spezifikationen
Sprache
- Englisch
Autor
- Hartley Robert F.
- Claycomb Cindy
Erscheinungsjahr
- 2014
Format
- Buch (Softcover)
Anzahl Seiten
- 416