Auf Lager:
1
Buch (Hardcover): Fachbuch
Married to the Brand
Why Consumers Bond with Some Brands for Life
Verlag:
Gallup Press Unsere-Artikel-Nr.: XRZ3L33
EAN: 9781595620057
Auf Lager:
1
Zustellung: Di, 13.10.2026
Versand: Kostenlos
CHF 40.25
Beschreibung
Companies spend millions of dollars every year trying to court consumers. They invest in flashy advertising, celebrity endorsements, loyalty programs, Web sites. you name it. And they spend millions more trying to build their businesses through elaborate “relationship management” software. The result. Most marketers still aren’t emotionally connecting with consumers. Sure, their strategies may draw raves, and their ads may win impressive awards at Cannes. They may even raise their brand awareness. But they too often fail to build enduring brand relationships. Put another way: Many marketers are great at wooing a “first date” with consumers — yet lousy at creating a lasting marriage between buyer and brand. Married to the Brand tells the story of what makes profitable brand relationships work — through the eyes of the consumer, not the marketer. Packed with stories and compelling discoveries from a worldwide consumer database, this book explores why people bond with some brands and not others.
Spezifikationen
Sprache
- Englisch
Autor
- William J. McEwen
Erscheinungsjahr
- 2005
Format
- Buch (Hardcover)
Anzahl Seiten
- 144