Measuring the User Experience

Features: Helps readers learn which metrics to select for every case, including behavioral, physiological, emotional, aesthetic, gestural, verbal and physical, as well as more specialized metrics such as eye-tracking and clickstream data. Provides a vendor-neutral examination on how to measure the user experience with websites, digital products, and virtually any other type of product or system. Contains new and in-depth global case studies that show how organizations have successfully used metrics, along with the information they revealed. Includes a companion site, www. measuringux. com, that has articles, tools, spreadsheets, presentations and other resources that help readers effectively measure user experience