Erhältlich:
Nicht auf Lager
Buch (Softcover): Fachbuch
Mobile Support in Customer Loyalty Management
An Architectural Framework
Unsere-Artikel-Nr.: P35453166
EAN: 9783834914361
Erhältlich:
Nicht auf Lager
Zustellung: Di, 06.10.2026
Versand: Kostenlos
-11.6 %
CHF 69.–
CHF 61.–
Beschreibung
Mobile technology has developed extremely quickly from a niche position as an exclusive wireless voice transmission technology to a multimedia enabled mass market product. Little is known, however, how mobile services can be used most effectively to intensify customer loyalty. Christian Zeidler identifies the potential of mobile services for the management of customer relationships. He develops a framework that provides a technical infrastructure capable of leveraging these advantages through a service delivery platform. The author, thereby, provides a valuable tool for the integration of the mobile channel into the traditional marketing mix.
Spezifikationen
Sprache
- Englisch
Autor
- Christian Zeidler
Zielgruppe
- Research
Erscheinungsjahr
- 2009
Format
- Buch (Softcover)
Anzahl Seiten
- 239