Erhältlich:
Nicht auf Lager
Buch (Softcover): Fachbuch
Multi-Channel Retailing
Verlag:
Bloomsbury Publishing Unsere-Artikel-Nr.: P34929403
EAN: 9781563676307
Erhältlich:
Nicht auf Lager
Zustellung: Di, 10.11.2026
Versand: Kostenlos
-8.8 %
CHF 147.–
CHF 134.–
Beschreibung
As one of the first textbooks to present a comprehensive view of multichannel retailing-the practice of trading through several selling channels concurrently-Multichannel Retailing. is critical for any student preparing for today's job market. This timely and compelling textbook identifies and explains the underlying principles of e-retailing and its relationship with conventional retail methods. Strategic integration of brick-and-mortar stores, electronic retailing, and direct marketing methods form the core of the text. Multichannel Retailing. examines the roots of the multichannel approach, analyzes key players, and explores the techniques that are used to develop effective online stores and synchronize cross-channel functions. This book is a guide to implementing and operating a successful e-retailing business, and it offers ideas and solutions for expanding the cross-channel capabilities of traditional retail operations. Instructors, contact your Sales Representative for access to Instructor's Materials.
Spezifikationen
Sprache
- Englisch
Autor
- Lynda Rose Poloian
Erscheinungsjahr
- 2009
Format
- Buch (Softcover)
Anzahl Seiten
- 448