Acknowledgments
Foreword

Introduction
Dave's Mycelial Mayhem Journey
Kristin's Mycelial Mayhem Journey

Section I: Mycelia
1. Why Mushrooms?
     Why Not Mushrooms?
     Mushrooms Are Part of Our Fabric
     Mushrooms for the Future
     On the Mushroom Path

2. Mushroom Basics
     Fungi: A Kingdom of Its Own
     Mushroom Structure and Life Cycle
     Relevance of the Life Cycle to Cultivation and Harvest
     Facilitating Growth and Reproduction
     Fungi in Our Ecosystems
     Mushroom Life Cycle and Ecology as Teacher

Section II: The Stem
3. Growing Mushrooms
     The Assessment
     Outdoor Cultivation
     Wine Caps (Stropharia rugoso annulata)
     Oysters
          Pink Oyster (Pleurotus djamor)
          Italian Oyster (Pleurotus pulmonarius)
          Golden Oyster (Pleurotus cornucopiae)
          King Oyster (Pleurotus eryngii)
     Nameko (Pholiota nameko)
     Pioppino or Black Poplar (Agrocybe aegerita)
     Lion's Mane or Hericium (Hericium erinaceus)
     Reishi (Ganoderma lucidum)
     Maitake
     Black, Yellow, and Grey Morels (Morchella angusticeps, M. esculenta and M. deliciosa)
     Shiitake (Lentinula edodes)
     Indoor Cultivation: The Mayhem Within

4. Wild Collecting and Purveying
Tenets to Follow When Collecting Wild Mushrooms
Tenets to Follow When Purveying Wild-collected Mushrooms

5. Companion Planting and Other Sustainable Methods
     Systems Thinking: It's Not Just About the Mushrooms
     What's the Difference? Economics vs. Ecology
     What's the Difference? Sustainability vs. Resilience
     Biomimicry
     Permaculture Principles
     Putting It All Together: Resilient Design
     Applications for Mushroom Growing
     Composting
     Recycling Spent Growing Medium
     Materials and Energy Reduction
     Business Resilience
     Sharing Your Bounty

Section III: The Fruit of Your Labor
6. Umami of Edible Mushrooms
     What Is Umami?
     From Harvest to Feast: Handling Mushrooms for the Best Umami
     Complementary Food Pairings for Umami and Health
     The Taste, Texture and Presentation of Specific Mushrooms
     Culinary Supplements
     Recipes

7. Nutritional Benefits of Mushrooms
     Nutrition and Medicine
     Nutritional Content of Mushrooms
     The Known Benefits
     The Super Seven Medicinal Mushrooms
     Mushrooms' Major Health Improvement Functions
     How to Maximize Nutritional Content
     Cautions

8. Niche Business or Supplemental Income
     Mushrooms As a Business?
     Knowing How to Grow
     Formulating Your Idea
     Evaluating Your Market: Conducting a Market Analysis
     Getting Started

9. Marketing Mushrooms
     Challenges and Opportunities
     Developing Your Story
     Traditional Advertising
     Target Marketing and Understanding Your Unique Market
     Crafting Your Online Presence
     Collaboration
     Face Time
     Developing Your Unique Marketing Strategy
     Evaluating Your Efforts
     Looking Forward and Anticipating Change

Section IV: Spreading the Spores
10. Conclusion: Spread Your Spores

Appendix: Marketing and Communications Materials
North American Resources by Subject
References
Index
About the Authors

Mycelial Mayhem

Growing Mushrooms for Fun, Profit and Companion Planting