Myths of Social Media

Dismiss the Misconceptions and Use Social Media Effectively in Business

Produkt bewerten

Verlag:

Kogan Page

Unsere-Artikel-Nr.: PN828R2

EAN: 9780749498719

Erhältlich:

Nicht auf Lager

Zustellung: Di, 11.08.2026

Versand: Kostenlos

-2.3 %

CHF 27.90

CHF 27.25

Beschreibung

Everyone knows that social media is free, millennials are all adept social media experts, that businesses always have to be available 24/7 and ultimately none of it really matters, as the digital space is full of fake news and online messaging is seen as inauthentic. Don't they. The use of social media as a business tool is dominated by falsehoods, fictions and fabrications. In Myths of Social Media, digital consultant Michelle Carvill and workplace psychologist Ian MacRae dismiss many of the most keenly-held misconceptions and instead, present the reality of social media best practice. Using helpful and instructive, sometimes entertaining and occasionally eye-watering examples of what you should and should not do, Myths of Social Media debunks the most commonly held myths and shows you how to use social media effectively for work and at work.

Spezifikationen

Sprache

Englisch

Autor

Thema

Betriebswirtschaft: Allgemein

Erscheinungsjahr

2020

Format

Buch (Softcover)

Anzahl Seiten