Verlag:
tredition Unsere-Artikel-Nr.: L3QNQ4L
EAN: 9783347974227
Erhältlich:
Nicht auf Lager
Zustellung: Mi, 30.09.2026
Versand: Kostenlos
CHF 40.94
Beschreibung
Dive into the exciting and often surprising world of B2B sales with «Navigating B2B Sales: The Digital Age Unpacked». This guidebook, curated from the best articles on B2BModernSelling. com, is more than a reference - it's an engaging narrative that is both informative and entertaining. Through sixteen distinct chapters, this book from Roland Kümin peels back the curtain on the current state of B2B sales, serving as an indispensable roadmap for entrepreneurs, accomplished sales and revenue individuals, and anyone keen to gain the upper hand in the digitally-driven marketplace of today. From the art of building an elite sales team to the intriguing rise of AI and MACH technology, we traverse a myriad of topics that sit at the heart of modern B2B sales. We'll delve into the significance of data, the simplification of the purchase process, the redefinition of customer value, and the fresh mindset required of today's B2B marketers. We discuss the role of authentic events, the importance of active listening, the innovative approaches to customer targeting, and the growing impact of video email communication. We conclude with a comprehensive overview of future B2B sales trends and a handy guide to the latest sales technologies. «Navigating B2B Sales: The Digital Age Unpacked» is your go-to resource for mastering the waves of the B2B sales ocean, making it a fun, insightful, and ultimately rewarding journey. Hop on board, and let's conquer the digital age of sales together.
Spezifikationen
Sprache
- Englisch
Autor
- Roland Kümin
Zielgruppe
- A must-read for marketing
- sales and revenue professionals who are ready to embrace the technological shift and excel in the New Normal of B2B Sales.
Erscheinungsjahr
- 2023
Erscheinungsland
- Deutschland
Format
- Buch (Softcover)
Detailformat
- Klebebindung
Anzahl Seiten
- 176